Green Bay's arena across from Lambeau Field
The Resch Center is a 10,000-seat arena at 820 Armed Forces Drive, directly across from Lambeau Field in the village of Ashwaubenon, with a Green Bay address. It is home to Green Bay Phoenix men's basketball (UW–Green Bay), the Green Bay Gamblers of the USHL (junior hockey) and the Green Bay Blizzard of the Indoor Football League, and it is northeast Wisconsin's main stop for concerts, comedy and wrestling.
The arena holds 10,200 with the whole bowl open, 9,729 for basketball, 8,709 for hockey and about 7,500 for an end-stage concert. The short answer on seats: the lower rows of the 200 level along the sidelines give the best combination of view and price for games, and for concerts the floor sections and the 200-level sections facing the stage beat the ones beside it.
The arena is named for Dick Resch, chief executive of KI, the Green Bay furniture maker that holds the naming rights. It shares a campus with the Resch Expo and is part of what the operator calls the Resch Complex.
How the Resch Center seating is numbered
Section numbers below come from the RateYourSeats section directory; the arena's own seating charts at reschcomplex.com show the same numbers for each event.
Floor: sections 100–105
For concerts the floor is sold as sections 100 through 105, reserved or general admission depending on the show.
200 level: sections 201–226
The lower bowl wraps the floor with 26 sections. For most concerts, rows in these sections run up to about row W or Y. When you face the stage, seat 1 is on the left side of the section. Family restrooms for nursing mothers are near sections 211–212 and 219–220.
300 level: sections 301–325
The upper level circles the building above the 200s. It is the least expensive area and, in a building this size, still closer to the floor than the upper deck of a major-league arena.
Suites
The arena has 25 luxury boxes, sold by the event or season.
Best seats for Phoenix basketball, Gamblers hockey and concerts
Basketball and hockey
Sit along the sideline at the middle of the long side, in the 200 level, about a third of the way up. That height lets you see over the benches for basketball and over the glass for hockey. The low rows behind the baskets or the goals are the cheapest lower-level seats but give a flattened view of the far end. For a Gamblers game, the 300-level sideline sections are a fair value because the building is small.
Concerts
For most end-stage concerts, section 213 sits behind or beside the stage, so it and the sections next to it are the ones to check carefully on the map; they can come with a restricted view. The best raised seats are the 200-level sections that face the stage straight on and the sideline sections nearest it. On the floor, the center sections are the closest and most direct.
Fans in section 207 have reported a long, sideways look at the stage at end-stage shows, a good example of how much the angle matters in the lower bowl.
Seats to avoid
- Sections around 213 at end-stage concerts: behind or beside the stage.
- Upper corners of the 300 level: the longest view to the stage.
- Low rows behind a basket: the stanchion is in your line of sight.
Parking at the Resch Center
As of 2026, event parking is in the Lambeau Field lot and the NV Technologies Fire and Security lot directly across the street from the arena, reached from Lombardi Avenue or Oneida Street. The lots are cashless and take cards, Apple Pay and Venmo. ADA parking is in the NV Technologies lot on a first-come basis with a state placard or plate; if it is full, a driver can drop a guest at the front door and park at Lambeau.
On Packers game days, the area around Lambeau Field fills hours before kickoff, so check the schedule before booking an event at the Resch Center on a home Sunday. Green Bay Metro buses serve the area. The arena's directions and parking page has current details.
Bag policy and entry rules
As of 2026, the Resch Center allows only a small purse, no larger than 8.5 by 11 inches, at concerts, comedy shows and events such as WWE. Larger bags, backpacks, suitcases and coolers are prohibited. Strollers are on the prohibited list as well.
- Re-entry: some events do not allow it, so ask staff before you step out.
- Payments: parking is cashless; inside, the arena takes cash and cards, though some portable stands are card only.
- Cameras: varies by event; where allowed, only small point-and-shoot cameras.
- Accessible seating: book through the TicketStar box office, and request listening devices at least two weeks ahead.
Check the current policy for your event before you go.
Resch Center capacity and history
The Resch Center seats 10,200 with the full bowl, 9,729 for basketball, 8,709 for hockey, about 8,600 for indoor football and 7,500 for end-stage concerts. A theater setup holds 3,000 to 5,500. The record crowd, 10,414, came for Elton John on May 30, 2003.
Brown County broke ground on June 30, 2000, on the former site of the Green Bay Packers Hall of Fame, and the arena opened in August 2002 at a cost of about 45 million dollars. Tool played the first concert on September 2, 2002, and WWE SmackDown taped there the next night. The Phoenix moved in that November after 33 seasons at the neighboring Brown County Arena. The arena has hosted NCAA hockey regionals in 2006 and 2011, the WIAA girls volleyball and basketball state tournaments, and Milwaukee Bucks preseason games from 2004 to 2014.
Frequently asked questions
What is the capacity of the Resch Center?
It holds 10,200 with the full bowl, 9,729 for basketball, 8,709 for hockey and about 7,500 for an end-stage concert.
Where do you park for the Resch Center?
In the Lambeau Field lot or the NV Technologies Fire and Security lot across the street. Both are cashless.
What is the Resch Center bag policy?
As of 2026, only a small purse up to 8.5 by 11 inches is allowed at concerts and similar events. Backpacks and larger bags are prohibited; check the current policy before you go.
Is the Resch Center next to Lambeau Field?
Yes. It is directly across the street from Lambeau Field, and event parking uses the Lambeau Field lot.
Who plays at the Resch Center?
Green Bay Phoenix men’s basketball, the Green Bay Gamblers junior hockey team and the Green Bay Blizzard indoor football team, plus touring concerts and shows.
Which Resch Center seats should you avoid at concerts?
Section 213 and its neighbors usually sit behind or beside an end stage. Check your event map before buying there.